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Dr. Mala Chakravorty

Mala Chakravorty has a Ph.D. in American Women's fiction from I.I.T. Delhi, and Master's degrees in English and American Studies from Delhi University and Smith College, Massachusetts. She has worked in the School of Women's Studies, Jadavpur University, Kolkata, and Women's Studies Program at the University of Hawai'i at Manoa, Honolulu. She switched from academics to Information Technology in 1999, and is currently working as Marketing Manager with NIIT Technologies, Inc. Atlanta, Georgia. Apart from her academic articles, Mala's short stories have been published in Sulekha.com and BAGA annual magazines. 
Formula: Going, Going, Gone? New Trends in Popular Hindi Films NRIS! Do you know?
"Films now are marked by innovative subjects, creative treatment, unconventional characterization, unpredictable casting, tight scripts and superior technology. The emphasis now is on innovation and creativity without stepping outside the realms of the mainstream."
Ever since the shaky screen images beamed down Raja Harishchandra to us in 1913, cinema has been an integral part of our lives. Over the years, it has turned into a vast empire that has given India the distinction of being the largest producer of films worldwide. Through the past nine decades of Indian film history, films, particularly mainstream Hindi movies, have been India&rsquos most popular form of entertainment. They have also been perceived as cultural signifiers of Indian identity and adopted as a tool of socialization and cultural homogenization by resident and non-resident Indians. 

Over the years, films we have seen and loved have been shaped by the social-political-economic trajectories of the times they were made in. In the pre-independence and early years of independence, our films reflected social consciousness, idealism and nation-building. 1960s brought color and consolidated the formula of escapism. Romantic musicals and melodramas became our trademark. The typical Hindi film was family-oriented with plots simple enough to reach across class and regional differences. The storyline was straight-forward -- good vs. evil and boy meets girl. Problems crept up through plot contrivances, villains had to be vanquished, and a happy ending sent us home satisfied. En route we encountered numerous songs and dances, comedy sequences, emotional scenes, fight scenes, kidnapping, chase scenes and the grand finale when all the loose ends were neatly tied up and the hero and heroine lived happily ever after.
We started to see change in the 1970s, a decade marked by three parallel trends. Equally popular in their own way were action-oriented multi-starrers like Sholay, Deewar and Yaadon ki Baraat; middle-class romantic comedies from Hrishikesh Mukherjee and Basu Chatterjee; and socially relevant slices of life from Shyam Benegal and Govind Nihalani. 1970s also saw the emergence of the Amitabh Bachchan&rsquos &lsquoangry-young-man&rsquo persona, and a spate of movies evolved around this persona setting a trend that dominated the next decade.  
Film-as-complete-entertainment formula was reinforced by directors like Manmohan Desai and Prakash Mehra, with the Big B playing the total-entertainer. Simultaneously, a number of family melodramas (typified by regressive values and crude humor) made in the South rose on the popularity charts in the 1980s. Musical love stories started making an entry again with Qayamat Se Qayamat Tak and Maine Pyar Kiya by the end of the 1980s and early 1990s. Concurrently, slapstick crude comedies were given respectability as a genre by David Dhavan. By this time the alternate cinema movement and the middle-class romantic comedies disappeared from the public eye.

Even though filmmakers often experimented with different genres and themes, formula still remained sacrosanct within the mainstream. 1995 was a watershed in Indian cinema as Dilwale Dulhaniya Le Jayenge marked the resurfacing of the Yash Chopra style of film-making, re-packaged by Aditya Chopra and Karan Johar. These films showed wealthy Indians who lived in a world where everything was beautiful and all problems could be resolved through love and forgiveness. Aimed primarily at the overseas market, these brought NRIs closer to India by modernizing the traditional Hindi film formula with enormous budgets, superior technical skills, good scripts, exotic locales, melodious music, and an extremely professional approach to film-making.
Films of this genre continue to rule the roost in the 2000s. However, looking at current films appreciated by masses and/or classes, we find an interesting phenomenon.

A new breed of filmmakers has emerged in the contemporary global culture that wants to deconstruct Bollywood formula or abandon it altogether. Audiences also seem to be satiated with the predictable and are ready for something new.
As a corollary, financiers and distributors are willing to take risks and invest in projects that are different. Consequently, we see dramatic shifts in style and subjects. Films now are marked by innovative subjects, creative treatment, unconventional characterization, unpredictable casting, tight scripts, superior technology. Nothing like the neo-realistic alternate cinema of the 1970s, the emphasis now is on innovation and creativity without stepping outside the realms of the mainstream. 

The earlier shades of black and white have been replaced by various shades of grays. Battles between good and evil have taken amorphous shapes with leading stars playing evil villains and vamps. Some have dared to make films with no songs or dances. Young urban India is depicted as it actually is -- not as middle-aged men and women playing college students dancing with a hundred middle-aged classmates in the background -- but in the stories of young men and women trying to negotiate with their choices in the clubs and restaurants of Dil Chahta Hai or the mean streets of Yuva and Company. The very core of communication has changed, and linguistic variations spanning rural dialects to tapori slang to urban Hinglish to harsh expletives are used as and when necessary. Themes too have ranged from historical narratives to gangster war to marital woes to travails of AIDS victims.

So, in the last five years, we collectively rooted for six NRIs robbing a bank in LA just as we cheered a motley group of villagers in the 19th century challenging the British government to a cricket match or applauded the rebellion of the our young freedom fighters. We marveled at a retired bank officer and his team of three blind men robbing a bank, and empathized with an NRI leaving his prestigious job to build a power-plant for a remote village. We felt the pains of bar girls, and laughed at the gangster who wants to be a doctor. We followed the quest for identity of young men in the urban cafes and restaurants with as much empathy as we followed youth activism during the Naxalite movement. We laughed at comic capers of unemployed youths struggling in the big bad city, and cried with elderly parents humiliated by their children. We felt the fear of a mother whose child turns terrorist and experienced helplessness at the destruction of humanism by extremism. We seethed with fury against the nation&rsquos &lsquoenemies&rsquo and preened with national pride as we espoused communal harmony.
We had a glimpse of the lifestyle of the urban elite through the eyes of an idealistic reporter, and zoomed into the ruthless corporate worlds created by the mafia and/or politicians.

We saw the vicious terror unleashed by rural warlords and the ruthless encounters masterminded by sadistic policemen.
We egged on a young girl to break familial and cultural mores by playing soccer, and rooted for AIDS victims fighting for their rights to retain personal dignity. We joined in the family fun of urban weddings, and cringed at the dark underside of abusive family relationships. We nodded with empathy at middle-class marital discord, and with a little less sympathy at upper-class, urban marriages destroyed by infidelity, adultery, promiscuity. We commended women who fought against their oppressors and asserted their rights for equality. We also granted agency to a spate of predatory women using sexuality as an empowering tool. We explored spring-winter relationships, we experienced the dark world of the handicapped, we reached out to strangers bonding in the midst communal violence. We experienced terror and threat, despair and depression, love and hope, accepting love stories, action thrillers, political satires, family dramas, historical narratives, slapstick comedies, supernatural mysteries, mob stories, sexual thrillers, with equal enthusiasm.

Some of these films were very good, some were mediocre, a few were remakes of Hollywood hits, some adopted from works of literature or history. Some were big budgeted films from major movie houses, new directors with small budgets and unknown names made some. The interesting factor is that many of them challenged the standard blueprints of Bollywood traditions implicitly or explicitly. That is not to say that formula died. The Yash Chopra-Karan Johar formula-factories churn out sophisticated versions of a formula they have patented as their own. They continue to give us stories of love and sacrifice of a kind that rarely exists outside legendary fables, set in families living in London and New York with values rooted in 19th century Amritsar and Lahore. But there were enough movies outside this genre that did well to conclude that in the 21st century the trend in Bollywood is of challenging conventions in creative ways. The fact that these films made money proves that the contemporary Indian audience is also open to accept both the traditional and the experimental simultaneously, if packaged and presented well. The challenge is still tentative, but the fact that formula is neither revered by the filmmaker nor of importance to the filmgoer is a small leap in the history of Indian cinema, opening up future possibilities hitherto unimagined.

Top films of this century
2000: Kaho Na Pyar Hai, Pukar, Mohabbatein, Hera Pheri, Fiza, Mission Kashmir, Dhadkan, Astitva, 1947 Earth

2001:
Dil Chahta Hai, Lagaan, Kasoor, Aks, Lajja, Asoka, Zubeida, Kasoor, Gadar Ek Prem Katha, Pyar Tune Kya Kiya, Kabhi Khushi Kabhi Gham.

2002:
Company, Monsoon Wedding, Devdas, Saathiya, Humraaz, Deewangee, Hollywood Bollywood, Aankhen, The Legend of Bhagat Singh, Bend it Like Beckham, Shakti: The Power, Kaante

2003:
Jism, Pinjar, Kal Ho Na Ho, Munnabhai MBBS, Koi Mil Gaya, Baghban, Armaan, Bhoot, Tere Naam, Mr. and Mrs. Iyer, Gangajaal, Hungama, Jhankar Beats Andaaz, Jogger's Park, Satta, Chalte Chalte, 3 Deewarein, Calcutta Mail

2004:
Main Hoon Na, Maqbool, Khakee, Vastu-shastra, Phir Milenge, Lakshya, Murder, Ek Hasna Thi, Dhoom, Hum Tum, Dev, Mujhse Shaadi Karogi, Aitraaz, Masti, Deewar &ndash Let&rsquos Bring Our Heros Home, Yuva, Ab Tak Chhappan, Veer Zara, Swades

2005:
Black, My Brother Nikhil, Page 3, Musafir, Lucky No Time for Love, Bride and Prejudice, Waqt: The Race against Time, Kaal, Main Aisa Hi Hoon, Bunty aur Babli.
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Archives:

June 1st:  FORMULA: GOING, GOING GONE?

May 16th:  KAAL: TIME TO DIE (OF TEDIUM?)

May1 1st:  A FILM THAT TOUCHES THE HEART: MY BROTHER ...NIKHIL

April 1st: THE MANY SHADES OF BLACK

March 16th: REQUIEM FOR THE LOST WORLD? KISNA: THE WARRIOR POET

March 1st: WHAT LIES BENEATH....MADHUR BHANDARKAR'S PAGE 3

February 16th: PHIR BHI DIL HAI HINDUSTANI- FILMS FOR THE NRI HEART

February 1st: SEX, CINEMA & THE NRI

January 16th: LOSING YOUR WAY: AMRITSAR TO LA (BRIDE & PREJUDICE)

January 1st: THE RETURN OF THE NATIVE: A GLANCE AT SWADES

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