Celebrity Jam, the cool and stylish new Indian Entertainment periodical is going to be launched around Deepavali in Singapore.

This publication which covers Bollywood and Tamil Cine buzz will be distributed for free in restaurants. The editor of the periodical, Anusuya V remarks that this is the first time that an Indian entertainment publication will be given out for free in Singapore.

"We are the first ones to introduce such a concept for the Indians here and we are confident that it will be a success," says the editor who is the founder of Celebrity Jam portal.

"I started the website way back in 2000 and since then till now we get a lot of visitors not only from here but also from other countries such as USA, UK, India, Australia and even New Zealand. Through the years I realized that there's a need here in Singapore for a stylish and cool Indian entertainment media. Thus with the support of our readers we decided to launch Celebrity Jam in print," stated Anusuya with enthusiasm.

Another distinctive feature is that the publication will cater to all local and expat Indians and as well as to non-Indians who love Bollywood. 

"There are many Malays, Chinese and Caucasians here in Singapore who like Bollywood and Tamil Cinema. They're hesitant to buy other mags as they are sometimes in Tamil but with ours in English we will be able to satisfy these groups of Indian entertainment buffs," added the editor.