NRI Pulse

City News

IndiaCo inaugurates new location in Johns Creek

BY JYOTHSNA HEGDE

Atlanta, GA, November 11, 2021: It proved to be quite a task to navigate the huge crowds to reach the office located all the way back during the grand opening of the brand-new Indian Grocery superstore, IndiaCo Atlanta on October 22, 2021 on Medlock Bridge Road in Johns Creek GA!

The experience of walking through the store stocked with fresh produce, and any South Asian grocery and snacks you could possibly imagine in small quantities and bulk, coupled with an in-built kitchen serving vegetarian Indian snacks and drinks instantly reminds you of CostCo, only the Indian edition. This, Owner/President Anand Sabari, in his exclusive with NRI Pulse said was a fair comparison, especially with regards to the pricing which will always be remain low and consistent all through the year.

“The Atlanta store is the 11th location of what began as India Bazaar back in 2004 in Texas Dallas and the second location of IndiaCo,” said Sabari. India Bazaar will go by INDIACO supermarkets nationwide in the areas outside of Texas.

Why IndiaCo? “India Bazaar was opened in Texas in various locations. We wanted to expand this concept, a wholesale concept of bulk buying in bigger cities like Chicago and Atlanta. So the stores are bigger and the deals are better,” elaborated Sabari.

“Rajula’s Kitchen, housed within the store offers healthy vegetarian, vegan option. It has an Indian street food take,” said Sabari, adding that while Rajula’s Kitchen opened for business in 2015, it is now part of most of the store locations. The kitchen offers freshly made rotis-to-order, kaman dhokla, and various other snacks and sweet/desert selections.

With initial plans to open in Decatur, Pabari said they finally zeroed in the Johns Creek location considering the rapid growth in the north of Atlanta, particularly in the Johns Creek, Alpharetta, Cumming, Suwanee and Duluth areas. But nothing was available at the time. The current location used to be Party City and when it closed, the Sabaris moved in for purchase. “We plan to expand our stores across Atlanta just as we did in Texas,” Pabari said.

There are plenty of options in the area for Indian groceries. What is the USP of IndiaCo? “IndiaCo is a wholesale grocery store for a retail customer. We have deals throughout the year, so customers don’t have to wait for Diwali or Ramadan. Our motto is to provide the best quality products at the best price.”

IndiaCo offers a wide range of Indian products ranging from fresh produce, dairy, frozen foods, spices, snacks, condiments, health and beauty products, utensils, sports like carrom, religious items, and much more in bulk and small quantities. With a focus on serving both health-conscious millennials and other generations, IndiaCo stocks up fresh and high quality organic and plant-based selection to their aisles.

“We started our first store in 2004 in Plano, Texas,” said Sabari. From humble beginnings to big bazaars across the US, the Sabari family’s path to success has been carved with plenty of determination and hard work. When the family moved to the US in 1998, the Sabari family, including Anand and his brother Gopal (CEO, India Bazaar), along with their parents worked at his uncle’s Indian Grocer wholesale warehouse. When the Pabaris moved to Richardson, TX, they worked for another Indian grocery store until they were let go. Turning lime into lemonade, the family swung into action opening their first location in 2004. A

nd the family has never looked back. Growing from strength to strength, the family quickly opened “new locations each year or renovated the old ones.” “Our smallest location is 9000 sq ft and the largest is 14,000 Sq ft,” Pabari noted.

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