Displaying a unique
amalgamation of tradition and innovation, the Bombay based
designer duo, Prriya and Chintan are all set to introduce
Indian Couture with a sizzling launch of their Boutique in
Buckhead, Atlanta. Prriya's expertise in embroideries and
Chintan's proficiency with cuts and sensuous styling creates
a line of clothing which has already created a fervor in the
Indian fashion world. They launched their brand in Sep 2003
and after their successful ventures in London, Dubai and New
York they are now ready to awe Atlanta with their stunning
clothing line, hand designed diamond and precious stone
jewelry which was showcased in a scintillating Fashion show
organized by Rita Patel and Seema Rama on 18th May at the
Grand Hyatt in Buckhead.
“Prriya and Chintan have this blend of Indian heritage and
Western lineaments, which makes their work stand apart,”
said Amrita Rao, the bollywood actress of Vivah fame, who
was also there to show her support.
As the evening gradually started to warm up, Rita and Seema
came upon the stage to thank Sadaf Kherani of Kishmish PR
and Ribha Events, the two sponsors of the show. Suchita
Vadlamani, (from Good day Atlanta) dolled up in a gorgeous
fiery red and golden Lehnga studded with dazzling sequin
work walked down the ramp to start the show.
Garments of diverse flavors from soft pastel romanticism to
wild animal prints, Brocade to lace textures, Chic stylish
cuts to unique embellishments were divided in to two
The first set was dominated by traditional Indian wear.
Stylishly embellished printed sarees, sensuous halter, choli-cut
tops, corsets, well-fitted fish-cut and A-line lehngas
grabbed the audience’s attention. Vibrant colors gave this
collection an elegant feel. Heavy embroideries from Parsi to
Zardozi and a little sprinkle of sequin on the border were
truly an eye candy. A lot of patchwork using brocade was
used; Silk velour added regal richness to the look.
Sumptuous embroidery and floral motifs gave the garments a
very feminine quality. The first half was an ebullient
display of bridal trousseau.
Before the second line of collection was unveiled audiences
were treated to an exotic oriental dance routine performed
by Asha, a beautiful young lady who performed on hit
bollywood numbers like ‘Tum se mil ke’ and ‘Kajra re’ but
the show stealer was her performance on ‘Silsila yeh chahat
ka’ from the movie Devdas where she danced with three diyas,
one on her head and other two on both her hands displaying a
remarkable balance of her body.
Sizzling Suchita, this time draped in a bold mustard
camouflage print with embroidered border sari, halter top
and a dazzling Diamond-Emerald neckpiece once again came on
the stage to present the second set of the collection.
Fusion was the theme that ran through out the well crafted
Knee length, three fourth to full length dresses, Animal to
floral print, Plain bold to polka dots, Chudidar, Sari,
Embellished fitted dresses with corset tops, tiered Skirts
to Evening dress, this collection had it all. Sexy Slits,
Backless tops, A-Symmetric necklines with a dash of zardozi
heightened the glamour element. The idea was to show eastern
embellishment with western cuts.
“Prriya and Chintan is all about fusion, their dresses can
be worn on Indian or American occasions.” Said Rita Patel.
Audiences were bedazzled when the gorgeous Amrita Rao walked
down the ramp in a stunning embroidered brocade choli and
lehnga heavily embellished with blue, pink and gold
embroidery with an antique zardozi work on it and a muted
The show ended with Suchita and Amrita walking the ramp with
Choreographer Nisa Green of Green Room Agency, Fashion
Coordinator Nirjary Desai of Bridal Elegance/Kiss (Keep It
Sassy & Stylish.), and media coordinator Mustafa Ajmeri did
a great job and so did the stunning models.