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Prriya & Chintan: Dawn Of Indian Couture In Atlanta


Suchita Vadlamani, Chintan & actress Amrita Rao

Displaying a unique amalgamation of tradition and innovation, the Bombay based designer duo, Prriya and Chintan are all set to introduce Indian Couture with a sizzling launch of their Boutique in Buckhead, Atlanta. Prriya's expertise in embroideries and Chintan's proficiency with cuts and sensuous styling creates a line of clothing which has already created a fervor in the Indian fashion world. They launched their brand in Sep 2003 and after their successful ventures in London, Dubai and New York they are now ready to awe Atlanta with their stunning clothing line, hand designed diamond and precious stone jewelry which was showcased in a scintillating Fashion show organized by Rita Patel and Seema Rama on 18th May at the Grand Hyatt in Buckhead.
“Prriya and Chintan have this blend of Indian heritage and Western lineaments, which makes their work stand apart,” said Amrita Rao, the bollywood actress of Vivah fame, who was also there to show her support.

As the evening gradually started to warm up, Rita and Seema came upon the stage to thank Sadaf Kherani of Kishmish PR and Ribha Events, the two sponsors of the show. Suchita Vadlamani, (from Good day Atlanta) dolled up in a gorgeous fiery red and golden Lehnga studded with dazzling sequin work walked down the ramp to start the show.

Garments of diverse flavors from soft pastel romanticism to wild animal prints, Brocade to lace textures, Chic stylish cuts to unique embellishments were divided in to two collections.
The first set was dominated by traditional Indian wear. Stylishly embellished printed sarees, sensuous halter, choli-cut tops, corsets, well-fitted fish-cut and A-line lehngas grabbed the audience’s attention. Vibrant colors gave this collection an elegant feel. Heavy embroideries from Parsi to Zardozi and a little sprinkle of sequin on the border were truly an eye candy. A lot of patchwork using brocade was used; Silk velour added regal richness to the look. Sumptuous embroidery and floral motifs gave the garments a very feminine quality. The first half was an ebullient display of bridal trousseau.

Before the second line of collection was unveiled audiences were treated to an exotic oriental dance routine performed by Asha, a beautiful young lady who performed on hit bollywood numbers like ‘Tum se mil ke’ and ‘Kajra re’ but the show stealer was her performance on ‘Silsila yeh chahat ka’ from the movie Devdas where she danced with three diyas, one on her head and other two on both her hands displaying a remarkable balance of her body.
Sizzling Suchita, this time draped in a bold mustard camouflage print with embroidered border sari, halter top and a dazzling Diamond-Emerald neckpiece once again came on the stage to present the second set of the collection.
Fusion was the theme that ran through out the well crafted second set.
Knee length, three fourth to full length dresses, Animal to floral print, Plain bold to polka dots, Chudidar, Sari, Embellished fitted dresses with corset tops, tiered Skirts to Evening dress, this collection had it all. Sexy Slits, Backless tops, A-Symmetric necklines with a dash of zardozi heightened the glamour element. The idea was to show eastern embellishment with western cuts.
“Prriya and Chintan is all about fusion, their dresses can be worn on Indian or American occasions.” Said Rita Patel.

Audiences were bedazzled when the gorgeous Amrita Rao walked down the ramp in a stunning embroidered brocade choli and lehnga heavily embellished with blue, pink and gold embroidery with an antique zardozi work on it and a muted pink stroll.
The show ended with Suchita and Amrita walking the ramp with Chintan.

Choreographer Nisa Green of Green Room Agency, Fashion Coordinator Nirjary Desai of Bridal Elegance/Kiss (Keep It Sassy & Stylish.), and media coordinator Mustafa Ajmeri did a great job and so did the stunning models.



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