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Renu Dalal-Jain is a certified image consultant and owner of Flair Consulting in Philadelphia, PA. She is a graduate of The Image Maker Inc. School and a member of the Association of Image Consultants International. Before returning to her first love of fashion and style, Renu completed her graduate studies with Honors, in International Marketing, and worked in the pharmaceutical market research industry. Renu has also worked in the Indian fashion industry in India as a model, fashion show choreographer and clothing designer. 
Tips to Organize Make-up

Keep your natural grace while utilizing Western styles...


Hi Renu,

Hi! I just wanted to tell you that today is the first time I read your column and was extremely delighted and eager to learn from the tips you shared. Do you have any tips on organizing make-up ...how long should you typically keep make-up before you discard it?? 
Rifka

Hi Rifka,
Thanks for reading, and I am so glad to be able to answer your questions...I hope you find my tips useful and helpful!
 

 Cosmetics are pretty easy to organize – first decide how much space you have. Do you have a whole vanity, a dresser, or simply one shelf in the bathroom to keep your makeup? A vanity or dresser drawer can be compartmentalized by buying trays with different sections in them, which are available from stores like The Container Store or Bed Bath and Beyond. In each different section, keep all your lipsticks and balms, eye shadows, blush, foundation bottles and compacts. Get a short mug or a stubby clear glass, and in this, keep lip pencils, eye pencils, mascaras and lip gloss tubes. 

If you have only a shelf or a very small area to keep your cosmetics, get yourself a hard-cased cosmetics organizer, also known as a train case. These are very similar to jewelry boxes but are generally lined with vinyl or plastic so you can easily clean up spills. 

These are great because you can keep everything together, and well-contained, and can even travel with it if you need to. Train cases are available in many sizes; the one shown here from Diva Box Co. is a professional size and quality but many different kinds are available from a variety of stores such as Boscov’s and JC Penney.

 

 If all you use is mascara and lipstick, ever, you can afford to keep it all in a tiny yet sassy makeup bag like this one, from Le Sport Sac: 

As you organize, take inventory by dumping out your all your makeup into one pile and sorting the contents. Anything that smells funny or has changed color or dried out goes in the trash. If you've lost the top to a lipstick, slice off the color and put it in an empty pillbox (add a deeper color or a dab of gloss, and you can make your very own personalized lip palette that goes from day to night). Use a zippered case or sandwich-size Ziploc bag to hold eye and lip pencils that are missing covers. Throw away cracked powder blush because it's very hard to use and might spill. Make sure all the colors you have are right for you, and if there’s something you haven’t used in a year, throw it away because you’re never going to use it!

Like food, cosmetics can spoil. Here's approximately how long you can expect your cosmetics to last, but take this as a guideline only – for example, if you use mascara every day, you’re adding bacteria every time you open the tube –so throw it away in three months. Smell your cosmetics randomly; if they smell funny or feel grainy or separated, err on the side of caution and get rid of it otherwise you’ll risk skin irritation or even infections.

 

 Mascara: 3 to 5 months 
Cream blush or cream eyeshadows: 6 months to 1 year 
Concealer and liquid foundations: 1 year
Eye pencils, powder eye shadow, under-eye cream: 1 year 
Foundation, lipsticks, facial moisturizer: 1 to 1˝ years 
Face powder, powder blush: 2 years 

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