NEW YORK/MUMBAI, October 4, 2007: “With ZoomIn.com, your uncle based in a remote village in Maharashtra will benefit from the same printing services as your friend in New York City”, asserts Sunny Balijepalli, CEO and Co-Founder of ZoomIn. Announcing www.ZoomIn.com, India’s first single source website that enables consumers around the world to store, share and print digital photos. Upon launch, ZoomIn.com is now the industry’s premiere service catering to Non-Resident Indians in the US to send photos to friends and family in India. So whether you are in India or US, here’s an unprecedented opportunity to order high quality digital photos at unbelievably low prices with just a few clicks. With its world-class site and order fulfillment infrastructure, ZoomIn aims to create a secure network of consumers who will use the site to share photos with friends and family as well as order high-quality prints and merchandise at affordable prices.

ZoomIn.com is India’s first world class photo site that enables Indian customers to store, share and print digital photos and has raised the bar through every aspect of its business. The exponential growth of the digital camera and mobile phone market, coupled with rising Internet penetration and growing disposable incomes, have contributed to India’s march towards a full blown digital metamorphosis. At a time when everyone is looking to India for MRI’s and accounting, Sunny Balijepalli, an Indian-born American innovator and entrepreneur, decided to capture the online photo printing services market.

“ZoomIn will be a pioneer in the growing market for online photo services in India with a combination of competitive pricing and innovative features,” said CEO and co-founder, Balijepalli. “In creating a site that offers the full package, users can store, share, print and ship high quality photos. Our long-term vision is to add innovative features such as mobile uploading and undertake international expansion. This is the next step in the competitive digital photo market.”

What’s the big picture? ZoomIn.com differentiates itself from other players in the photo-printing market with a highly competitive package*. ZoomIn is also the industry’s first premiere service catering to Non-Resident Indians and Indian-Americans in the US to send photos to friends and family in India. With offices in the US and India, ZoomIn provides high-quality prints at low prices - delivered next business day to all major cities in India.

With some of the lowest price points in the online photo market, ZoomIn.com will attract price-sensitive photo printing customers in the US. In addition to its consumer offering, ZoomIn is also targeting business partners with white-label printing and fulfillment capabilities, bringing photo prints and merchandise to established photo hosting and social network sharing websites in India and the US.

Currently, the site features photo sharing, unlimited photo storage, and printing. Just in time for Diwali, ZoomIn also plans to expand its printing options with gift products such as photo books, greeting cards, calendars, and photo mugs, customized with personal photos.

“Web-savvy customers of the future expect an ideal combination of competitive pricing and innovative features, and we are very excited to announce the launch of Zoomin.com, a single source for all their printing, storing and sharing needs” said Clint Schmidt, Chief Marketing Officer of ZoomIn.

India is one of the fastest growing digital products and mobile phone market in the world, with sales of camera phones increasing at a rate of 296% between 2005-2006 (IDC Asia). Industry reports predict the Indian e-commerce market to rise to $ 2.3 billion by 2009 (eStats) with over 40 million Internet users (comScore). As India is on the verge of a digital revolution, and ZoomIn plans to tap into this exploding growth, by offering a unique platform as well as innovative services such as next business day delivery while maintaining the highest print quality.



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